Product Marketing Manager

Build growth systems, not just campaigns

Amos is a Product Marketing Manager helping products scale through performance marketing, clear positioning, and data-driven growth.

Amos Babalola headshot

Worked across Google Ads, Meta Ads, Snapchat, Twitter, and Opera.

What I Do

Product Marketing

I position products clearly so the right people understand, want, and buy them.

Performance Marketing

I run and scale paid campaigns with a focus on testing, efficiency, and ROI.

Growth Strategy

I build systems across acquisition, activation, and retention.

Selected Work

Paid Acquisition & Campaign Optimization

Managed multi-platform campaigns across Google and Meta, improved performance through testing, and built clear reporting systems.

Funnel & Conversion Optimization

Designed better user journeys, improved landing page conversion, and strengthened tracking across the funnel.

Growth Experiments

Ran structured experiments across channels, tested incrementality, and scaled winning ideas based on data.

Experience

Selar – Product Marketing Manager

Lead product and performance marketing, manage acquisition campaigns, and produce detailed campaign insights.

Pluglinkng – Digital Lead

Owned digital strategy and execution while managing campaigns and growth initiatives.

KEBLE – Growth Associate

Supported user acquisition and early-stage growth experiments.

Tools I Use

Google Ads, Meta Ads, Snapchat Ads, Twitter Ads, Opera Ads, Google Analytics, Firebase, Mixpanel, HubSpot, Flodesk

Let’s Work Together

If you’re building something interesting and need help with growth, positioning, or performance marketing, I’d love to hear about it.